Bad practices kill a good blog post and good practices make it grow. That is about as short, sweet and honest as I will be within this blog post about that. Do you know why Matt Cutts put out his verdict about the death of guest blogging for link building? Because many bloggers have had a hard time being subtle and content driven in their blog. The moment you give up delivering quality content and become commercially oriented then that spell G-A-M-E O-V-E-R for your blog and even your road as a blogger.


The following is a carefully constructed piece of practices that you should not be attempting in 2017 or anytime in the future. Your audience, Google and even your business has other expectations from you now.

5 Things to Avoid While Blogging in 2015

1. Link Building for Guest Blogging

Simply put, Guest blogging has become a bit too littered with spam and over marketing of commercial links. This in turn means that the content on guest posts which was always a mark of pride for most writers has instead been instead been turned into a badly written marketing campaign.

By this I do not mean to drop it completely because the problem with link building only occurs when your content is seen as excessively promotional. If you can deliver the quality in your content, answer the queries that your audience has and engage with the topic then you are still good to go with this practice. However lessen the frequency because Google’s ranking priorities with guest blogging is bound to change.

2. Copying Titles

Here’s the best advice for this: don’t do this. Even if you are going to give me different content under an identical headline I will have a hard time rating that post very highly. Psychologically, it just does not register very well in the reader’s mind when they realise that there is an article out there with the exact same title that they have read.

And I know some marketers put it out cleverly to register a different or counteracting opinion but that is doable without replicating the title as well and it gives out a better impression in the mind of the reader. Remember the repertoire of a blogger is gauged upon their ability to deliver content that is their own.

3. Over-focusing on Tools

Blogging tools have become commonplace in today’s digital paradigm, every blogger is pitched about them and how they can help you optimise your content sharing techniques. And by no means do I dismiss them as bad or ineffective. However there is a limit when you start depending on these tools to the extent of overlooking your own writing.

Use these tools but remember each of your posts is a part of your perspective, almost like your soul even and no tool or software can compensate for that. You may generate a few more likes via the tools but ultimately you have to deliver on quality.

4. Irrelevant writing

Your post title and your body must have a link. And that is an absolute must otherwise you will not see too much of positive content on your comments’ section. And I know a lot of you feel that even a bit of controversy within the comments is an all right flavor to carry for your blog. But just remember that Google does not appreciate content that is not in-line with the title of the post or the niche of the website.

This goes double for you if you are a website that is featuring content on your site that has little to do with your own business niche. It’s a bad choice because it sparks off questions within your readers about your own niche and specialty.

5. Do not stuff images

This is a tricky one. Images and photos do add interactivity to a blog and make them more engaging to read. But on the other hand, stuff them too much within a blog post and you can wave your visibility and readability goodbye. Again your reader will appreciate being able to visualise the concepts you put in but if he does not read something good then that blog post will never be rated as highly as it should be.


So at the start of 2017 year, we sit with a few changes made to our blogging paradigm. Sit down with a cup of coffee and start ironing your blog out. It will make your website shine all the more.


  1. Very interesting article. Your 5 things so great .And I like your ideas for avoid while blogging in 2015. There are some excellent things in your article like most over-focusing on tools. Thank you,

    Have a nice day!

  2. Hi,

    Very well written and nicely described about 5 things to avoid while blogging .I would like to see some other in trusting post from your side. I share this post with my follower especially newbie.

    Thanks to share this useful post 🙂


    Mazid Umar

  3. I have come in contact with enough articles this year about what no to do this year for your success in blogging. This has proven to be one of the most helpful to me.
    To be honest i was planning on stuffing links to a guest post i am about to do, butplans have changed, i realise now that it is better i post and advertise the blog i am posting for(indirectly advertising my self), is better than a marketing campaign as you did say it.

    Do make the day great.

    • Hi Clinton,

      I agree that link stuffing is not a good practice. And yes your guest post must be promoted by you yourself as that’s your work and need to be featured anyway 😉

      Have a great week ahead! 🙂

  4. Hi Ritesh,

    You have crafted very fantastic article, I loved your all points specially avoid copying titles, lots of people do this thing. It is very useful for all those blogger who are doing such silly mistakes.


    • Hello Jyoti,

      Glad on being you over here. Yes indeed copying titles is the most silly mistake people make and must be avoided.
      Thanks for your comment. I really appreciate it. Have a great week ahead. Keep visiting and sharing your thoughts! 🙂

  5. Hi Ritesh,

    Thanks for these awesome tips for blogging. Now-a-days, it is really important to avoid some thing to get success in blogging. You mention here some things that every blogger should avoid in blogging.

  6. Hi Megan Dennis and Ritesh,

    Definitely we should avoid all these 5 things if we want to better blogging life.

    Copying Titles is really bad practice. It doesn’t make any sense to copy others post titles for your own article. Each post should have unique relevant title.

    And, we should give more importance to our content. Writing irrelevant content you will not get good results. Main goal is to provide high quality content to readers and engage them.

    However, very well written article. Every bloggers should consider while blogging!

    Thanks for sharing. Keep it up.

    Happy blogging!

  7. Absolutely true,.the blogger also needs to outline his topic in a relevant manner, so that the reader does not get bored easily. One of the best form of blogging is adding a slight touch of humour in every post so that the reader finds it more interesting and not very monotonous. Overall, good job Mr. Author.

  8. Link building is seriously not working in 2015. Now only good quality content with all facts works. I tried it with one of my post that was about health and i inserted all the facts and experiments that have been carried out in that topic and the later result was i was ranking on the first page of google. So for me link building did not work but the factual content worked.

  9. I was looking some blogging tips because i was curious about how to rank my blog and i saw your blog post, thanks for sharing this, yhis will remind me again what to avoid in order to make high quality content.

  10. The content which was shared by you is really informative and useful, I was really looking like these suggestions. Thanks for sharing the valuable information.


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