I often seen many people asking the same question again and again “Why Text & Display is the best performing AdSense Ad Type?“. As Display ads are more attractive in comparison to plain written text ads then why Text & Display Ads?
Actually the secret to have highest bids on your inventory is by creating pressure within the auction. But how? As Google also recommends, it is advisable to use “Text & Display ad” type. Text Ads include a title that is a clickable link to a webpage, one or two lines of text and a website address. Display Ads includes all image, flash, video and expandable ads. In the ad auction, there are plenty of display ads and text ads.
Text & Display: The Best Performing AdSense Ad Type
If you choose to serve only one ad type or the other, you are leaving an entire category of ads out of the auction. The more bids competing for your inventory, the greatest the highest bids is likely to be. So by enabling both Text & Display ads, you will help create pressure within the auction. This allows you to serve the most valuable ad available for your site, regardless of format.
You might have seen it happening so many times that 160X600 AdSense ads appear in a 300X600 ad slot. Similarly, 728X90 ad appear into 970X90 ad slot. Why does this happens?
Why do 160X600 Advertisements appear in a 300X600 Ad Slot?
To help increasing competition for some of larger ad sizes, display of similar sizes can also appear in the ad slot. When this happens, the smaller advertisement is served at the top of the larger ad unit centered horizontally. Specially, for ad units opted into showing, you might occasionally see the following:
- a 160X600 ad in a 300X600 ad unit.
- a 728X90 ad in a 970X90 ad unit.
- a 300X250 ad in a 336X280 ad unit.
ALSO CHECK: CPM vs RPM: Difference between AdSense CPM and RPM
So by putting the larger ad sizes on your site, you can create greater competition for the same space creates more competition in the auction. Just like when you opt into both Text and Display ads, having multiple sizes compete for the same space creates more competition in the auction. And more competition means higher winning bids.
There are so many terms related to Advertising Industry. Some are industry-wide or universally used by every advertising platform. Whereas there are some Industry Specific terms too used and created by some specific industries for their ease of work.
So today in my this FAQ (Frequently Asked Question) article, I’m discussing the basic difference between the two most popular AdSense Terms CPM and RPM.
What’s the difference between AdSense CPM and RPM?
Advertisers set the CPC (Cost-per-click) and CPM (Cost per-1000-impressions) price they want to pay for your Advertisement Space. Understanding CPC is quite easy as it is the price an advertiser pays each time a user clicks an ad. But when it comes on impression based pay, AdSense doesn’t use CPM in their Reporting. Why?
Since advertisements are not displayed in even bundles of 1000-impressions, all impressions served on your site, regardless of the bid type, are combined and averaged in your reporting to show your effective RPM (Revenue per-1000-impressions).
CPM is an industry-wide term that refers to impression based bids by the advertisers. Whereas, RPM is an AdSense-only term used to report your actual impression-based revenue.
Reference – AdSense Optimization