The mobile app development world is completely different from the web development. At present, there are 3.9 billion apps in the market and all the developers and designers are competing to list their apps on top. However, it’s not like plain sailing to win this tough competition. Every individual, business, or organization is using the talent and capabilities of app developers to design useful and sophisticated apps.
But it is important to shed light on the fact that the user interface and user experience matters the most. If app users don’t like the interface and find it difficult to fulfill their basic needs, they immediately uninstall the apps from their devices.
Good marketing may get you decent downloads initially but if the UI and UX of the app are not intuitive then users will uninstall the app. To actually celebrate the success, focus on increasing the number of active users.
Here are five of the most common UI/UX pitfalls that instead of encouraging users to return back to the app, force them to uninstall the app forever because of its bad user experience.
#1. Bad Speed and Performance
Speed and performance are the major aspects of an app for an extraordinary user experience, but they are ignored most of the time.
Designers and developers spend a lot of time in alluring the creative part of the app and employing latest technology tools, but ultimately neglect the speed and performance delivered by the app.
#2. Forced Registrations
Put yourself in the shoes of the user and think how irritating it is to fill such lengthy sign-up forms! Besides this, when users are prompted to provide their social credentials before knowing any clear benefit, they rather prefer to end the session without registering and uninstall the app.
It’s advisable to make registration process user-engaging so that it appears a natural process and not a forceful action.
#3. Not Doing Real Device Design Testing
While designing a mobile app, it is significantly important to continuously view and interact with its design on the device itself. Ensure that UX is working as expected otherwise it may give you pain at the last moment during the release of the app. For example, the buttons that were perfectly placed are now difficult to reach with a human thumb, or some button is not at all visible.
#4. Avoid overcomplicating
Don’t complicate the user interface. Keep it really simple. Sometimes designers overdesign their apps in the efforts to give it a unique look. But consider those over-styled visuals which require users to re-learn how they work and also demand extra time and money.
#5. Long tutorials are tiresome to read
Tutorials guide users to take advantage of the functionalities of the app. However, if the text is too lengthy, the user loses interest in reading and creates a wrong impression that the app is highly complex, resulting in UI/UX failure.
Thus, these points are very crucial to keep in mind while designing and deciding the UI/UX layout. It is the ultimate deciding factor for the success or failure of an app. Think judiciously!
This is a guest post by Macy Jones. Macy Jones is an app developer in one of the best Mobile App Development Companies in Sydney, Australia. She finds keen interest in writing about various platforms and apps beneficial for users. Besides writing about apps, she is acquainted with marketing skills also (SEO). You can contact her at [email protected] for any queries. You will be responded shortly.