Technology has given a huge boost to the idea of starting companies. This is the reason why we have seen a steep increase in the number of start-ups in the past few years. The first thing that start-ups need is a great idea and a perfect execution. Designing and developing a great website also plays an important role in selling your product and services to the end customers. Most companies operating today have chosen online selling as it helps them to reach a larger geographical area. A website needs traffic to generate business and opting for SEO will provide instant results. So, in order to cope with such a situation, startups can opt for Google AdWords campaigns.
Google AdWords offer instant and better results as compared to SEO and social media marketing since the later techniques require a substantial amount of time to produce expected results. Moreover, social media marketing and SEO do not guarantee regular traffic on your website. On the contrary, Google AdWords is a tried and tested tool used by many startups to generate traffic on their website which results in increased sales.
Easy to set up the campaign
The google AdWords campaign is not only easy to set up and manage but also require minimal effort from your end. All you have to do is to place bids on highly targeted keywords which are related to your business. The startups must also have a budget for AdWords campaigns i.e. How much they can afford to spend on such campaigns (daily, weekly and monthly). One can start with small keywords and then move onto highly targeted keywords within the ad groups.
Another important factor while implementing an AdWords campaign is to make sure that you target the customers and market segment which are viable for your product and services. This will help your AdWords campaign to generate traffic on your website in very less time. Customer and market centric campaigns are very helpful in generating sales in less time.
Business ventures on the internet have advanced to a greater level with rising needs of consumers. E-commerce websites like e-Bay offer an excellent platform through which anyone can sell their products. So if you are an aspiring entrepreneur and want to create your own online store to sell products directly to the consumers, then there are a number of free tools for you. Most of these highly established platforms use AdWords campaigns even today. The only difference is that they have a high budget for running these campaigns.
Using effective PPC campaigns and online store creating tools aligned with AdWords
Google AdWords can be more effective if you run it alongside other tools provided by google. PPC or pay-per-click campaigns is an excellent way to generate business alongside Google AdWords. One can easily spot a number of website hosting services which offer a wide range of templates free of cost. In this scenario, all you have to do is to pay a small fee to the hosting service provider to make your website live. These providers also offer fee website building tools which can be sued to create online store according to your needs and requirements. After creating your online store, you can design and implement your AdWords campaign in a more effective manner.
One of the major advantages of an online store is that you can perform your business activities from anywhere in the world. Besides this, it also offers an excellent platform to interact with consumers from different geographical locations. Online store creators also come with predefined AdWords campaigns which can be used by the startups to generate sales through their online portal.
An effective marketing strategy for the startups
The companies which say that they have managed to reap good profits without even spending a penny on marketing campaigns are lying. On the contrary, it is impossible to generate sales from a new company operating through online selling model without an effective online marketing campaign. Google AdWords is one of the most effective and result oriented marketing strategies for any start-up organization. This is the reason why a large section of startups has been using it to generate traffic on their website.
As the competition increases, the use of AdWords campaigns will decide the future of startups. Designing and developing e-commerce and online portals is also an important task before opting for Google AdWords campaigns. It is very important for startups to make sure their website and portal offer streamlined services to the customers because without this no marketing strategy will prove feasible for your business.
Most e-commerce website designing and development companies can create features like personalized shopping cart, product comparison pages and check out integration including payment gateway. Apart from this one can also use additional features such as coupon code redemption, newsletter, and product placement which will help in generating more traffic on the website.
This is a guest post by Vaishnavi Agrawal. Vaishnavi loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.