HubSpot recently just gave out the notification for the book called SEOMyths. Figuratively, the book talks about techniques and tactics which are still in practice but will become outdated and less “effective” (for lack of a better word). But those are not exactly the myths, right? In fact, the book’s title can almost be regarded as misleading because a myth is something which was considered to be real but in fact was dubious, doubtful or false. Ok so now I am coming into more hostile territory and this is where opinions become hotly contested.
In all honesty, Hubspot’s list is a good one and SEOMyths does a good job in addressing the newer things that all SEO Consultants should be concerned with. There are a number of tools available online which can greatly help you in optimize your site’s performance, but how you use them or how you approach Inbound in itself is the definitive feature of this post. So let us tackle some myths regarding SEO.
Common Myths About Digital Marketing
How many times have you heard people come up with “We must get the top page” or “Higher ranks, we need those”. In fact, I can bet that when I mention SEO to the layman they will ask me about ranking right off the bat. It’s bemusing when you hear literally everyone talk about that. Now do not get me wrong, this is not me being dismissive of what the people do not know but this reflects that Ranking has been the most dominant part of SEO which has gotten to the everyday audience. And in truth, that is very much a meager part of what SEO is all about. Business knowledge and marketing techniques can go out of the window for this one. Let’s just look at this more sophistically.
Think of logically and the idea of SEO was to get the website “optimized” which means increasing the efficacy of whatever the website is doing. Now think: what does the website do? It brings in business. It augments the business and develops its growth. Now think over this folk: can all of that be achieved by merely attaining a high enough rank on Google? Obviously not. So there you have the myth of ranking: properly explained, prioritized and then debunked. No, this does not mean that ranking is not important at all. It is, but SEO does not revolve around it.
Overloading the links
I am perpetually amused when I see more than two links in any blog article. There, that was short and sweet on my part. There is nothing more annoying or interruptive for a reader than coming across an article where there are more links than actual words of content floating about. And this is not even touching the topic of spam. We already know that to be universally bad. The legitimate use of links becomes disastrous when there are simply too many of them in one article or a page.
Just imagine a page where in every paragraph you are faced with the underlined blue text. How eager would you be to read that article? And even if you read it, how likely would you be to go back to that page or website and consult them for their product or services? I can honestly bet, without looking any statistics that not many of you would go for such a page. And this is something that many newcomers and even experienced heads in industry forget. The idea is to be inclusive of readers and facilitate them. If you hinder the readability of your content, you lose a potential client: it is as simple as that.
This one is more addressed to clients who look to buy SEO services. Without a doubt, you must have seen ads claiming to be able to deliver eight hundred links or more in a month with guarantees. And for those who are new to the entire SEO interaction might possibly be tempted to buy these kind of services. Putting it bluntly: if an SEO professional claims to get 800 links functioning within a month then he must have a very large team with him. Because if all of those links are quality then they’re all found in actual article which are actually relevant. Now realistically that means he probably has over 300 people at least working with him to be able to deliver you those kinds of figures. And if he does not then his guarantee is false or there is a lot of spamming going on. Again this is all food for thought when you go hiring SEO services. And no you can achieve outstanding results if you focus on quality links instead of relying upon their quantity.
So folks what have we learnt today? That SEO is indeed a very crafty profession but it too has its share of myths. Since it’s marketing scheme is so attractive, the misconceptions within it serve to cause greater harm to the businesses that end up adopting them. Both SEO and Inbound however primarily operate under the principle of uninterrupted marketing which is what makes them so effective.
This is a Guest Post by Megan Dennis. Megan Dennis is a passionate blogger who loves to write about B2B and online marketing related topics. Follow @MeganDennis07 for more updates.