5 Ways to Upgrade Your Keyword Research Skills

5 Ways to Upgrade Your Keyword Research Skills

If you want to conduct a successful SEO campaign, your starting point is to have some fantastic keyword research. You can get a good estimate of the traffic that you can attract to your site and the competitiveness of your target market by analyzing the best keyword phrases to use for optimal optimization of your site.

You might want to improve your onsite optimization considerably or perhaps you want to make sure that the content on your site gets the benefit of SEO. Whatever your need for improving your online research skills, here are five ways of improving these skills:

  1. Are your keyword phrases relevant to your business? First, check that the keyword phrases you choose reflect your business and are site-relevant. This assumes importance if you sell a service. You need to be downright specific to the service you sell rather than use generic terms. This will help you get good conversion rates and reduce your bounce rate.
  2. Check the value of your keywords: Examine the value of your keywords. Of course, the value of your keywords would depend on the objectives of your business and how you apply it in your daily business. So, if your aim is to increase traffic to your site, you should look at monthly search volumes to give you keywords that need targeting. However, if you only want to get in more buyers, you would need to focus on those keywords that give high conversion rates.
  3. Choose the market you want to work in: Yet another parameter to consider is the market in which you want to work. There are some searches that could be more wide-ranging than Google, so you need to be sure where you want to rank. In the same way, search terms vary from country to country because of cultural and language barriers. So, it helps to work with the right data and target a focused audience.
  4. Look for tools that can help with keyword phrases: Sure, you know which terms or aspects of your business you want to optimize your site for, but it also helps to search around for more. You can look up tools such as Google Keyword Planner for suggestions based on your ideas. It also helps to keep an eye on your competitors and see how they generate traffic. Such tips provide new ways of optimizing your site and perhaps outdo your competitors.
  5. Categorize your keywords: If you aim to attract both traffic and potential buyers, you should have content on your site that’s not just useful for online users but relevant too. It would help you to explore more keywords and process them thoroughly when working with a keyword analysis tool.

If you hook up with specialists, they will advise you to list all kinds of search queries that users could use to search for sites like yours. Perhaps, searches would be about location, products, services or anything else. Once you list these, you can break these groups further into sub-categories, depending on their keyword type i.e. are these keywords informational, transactional, commercial or navigational? Now, you can rate each group of keywords depending on its importance to your site.

Conclusion

Thorough and innovative use of keywords alone can get you the desired traffic and buyers to your site. So, it pays to invest hugely in this aspect of your business.

This is a guest post by Christopher Meloni. Christopher Meloni is a Marketing Manager at Kodematix. Apart from his profession, he also has a passion of blogging and he likes to explore new and innovative methods of marketing within his field. Connect with Christopher on Twitter.

[INFOGRAPHIC] 10 Must Have WordPress Plugins for eCommerce Sites

WordPress Plugins for eCommerce Sites

WordPress has been proven useful in the world of eCommerce. It is not only a platform for personal blogs but is also of great help to shop owners who need to keep a blog or site for their products and services. What made WordPress so appealing is the variety of plugins and add-ons that can be added to customize a particular website to the owner’s liking.

It is great for small sites offering eBooks, photos, written content and much more. Of course, while it is a great platform to use, WordPress admits that it has limitations. This is why there is a need to constantly develop and add more plugins and add-ons to meet the growing demands.

eCommerce sites for one need to have a shopping cart plugin to make the checkout process easy for customers visiting the site. There’s also one that can be installed to make the download process faster for sites selling digital products. This works for businesses which deal with books, lectures, videos and photographs. There are dozens of WordPress plugins for eCommerce sites that you can choose from.

The beauty of WordPress plugins is that they do get updated from time to time and you don’t have to pay for these updates to get them installed on your site. Once you or your webmaster have installed them, you will receive regular updates and notifications about its latest version.

If you’re handling your eCommerce website on your own and would like to learn more about the best plugins for WordPress, we’ve prepared a detailed infographic for you. This infographic details the 10 best plugins which will help make your eCommerce site a very lucrative one. Read to learn more!

10 Must Have WordPress Plugins for eCommerce Sites

How to Check Version and Other Information of Windows ISO File

Check Version and Other Information of Windows ISO File

Sometimes we stuck in a very weird situation where we have Windows ISO file that we want to install but we don’t know its version and other information. Having various Windows ISO files with weird names may cause this issue.

So how to determine what’s the version of your Windows ISO file? After Googling for hours today, I came across a solution that will help you collect all the information regarding your Windows ISO file using command prompt (CMD).

Check Version and Other Information of Windows ISO File

Let’s see how to do it:

  1. First of all mount your Windows ISO file whose version you want to know.
  2. Now run the command prompt as an administrator.
  3. Copy and paste the following command into it:
    dism /Get-WimInfo /WimFile:H:\sources\install.wim /index:1
    OR
    dism /Get-WimInfo /WimFile:H:\sources\install.esd /index:1

NOTE: ‘H’ is the drive letter of the mounted ISO so change it according to your computer.

Below is an example of how it will work:

Windows version information

If you have any doubts or queries regarding this process then feel free to ask in the comments section below.