When you tell people that you’re a blogger, most of them just roll their eyes. Because in their mind, blogging is easy – you just sit in front of your screen all day, browse the Internet, write down a few things and at the end of a month, collect an easy paycheck.
But if you actually try to sit down and try to write a couple of posts, it will immediately hit you – blogging is not that easy. And like every person in a new job, you are going to mess things up more often than not. But that’s pretty normal because it happens to every new blogger.
Fortunately, avoiding some of these roadblocks is quite easy if you know they are coming.
Building a Quality Blog: 4 Tips for Beginners
Tip #1 – Chose the Right Platform
The first thing you need to do is, establish where you want to build your blog.
Let’ assume that you’ve heard of WordPress (if you’re an avid blog reader, I’m sure that you did), and this is the platform most people will recommend. It’s by far the biggest blogging platform in the world, and as of December 2016, it holds 59.4% of market share and powers 26.4% of all sites online, according to statistics gathered by ManageWP.
It also has basically countless add-ons and plugins and provides almost infinite ways to design your blog. But WordPress isn’t your only option. You also have alternatives like Tumblr and Blogger that are completely free and are even easier to set up than WP.
Tip #2 – Always Use Data and Research
Once you select your platform and easily design a blog, it’s time to start writing, and if you want people to take you seriously, you have to use data as evidence for your claims.
Here is an example:
If you’re writing a blog post about why a company should use Instagram as a marketing tool, you need to have a good argument. Now, what sounds more convincing:
- “More and more people are using Instagram every day.”
- “Instagram has one of the fastest-growing users in the United States, in fact, according to eMarketer research, Instagram will grow more than 15% this year, compared to just 3% growth for the social network sector as a whole.”
Obviously, the second one.
The thing you have to realize is that claims such as these are far more compelling when rooted in data. To sum up, every good story requires you to offer a main argument, establish proof and then end things with a thoughtful takeaway for your readers.
Tip #3 – Use Marketing Tools
Once you finish an article, your work is far from done. Just keep in mind that in the world of blogging, three definitely doesn’t make a sound when it falls if no one is around to hear it.
So once you start writing, you need to start growing an email list of subscriber you can share your new content with. And every time you publish a post, your subscribers will give you that initial surge of web traffic you need. In turn, this will propel the long-term success of those posts.
If you’re running an online business, this will lead to significant results – such as traffic, leads and finally, new customers – but even if you’re trying to earn money from ads, remember that everything starts with a growing list of subscribers.
Tip #4 – Make Sure You’re Safe
In addition to some basic form of protection like a password for your mobile device, and an antivirus for your PC or laptop, you should also make sure that your device is safe while browsing online. So, it would be wise to find the best VPN provider for your particular needs and download a secure VPN app that will keep all of your data safe.
While these networks are mostly used by people in oppressed countries to access content and sites blocked by their governments, they are also useful when you’re typing away in your local coffee shop (and if you’re a blogger, you’ll definitely visit a coffee shop on a regular basis).
Basically, a VPN will encrypt all of your information safe, by encrypting your Internet traffic and preventing anyone connected on the same network from spying on your activities and stealing all of your personal information.
Now, if you already started blogging, and you didn’t do any of the things we mentioned on the list – don’t worry – those are just some common things people often ignore. And the more you write and market yourself, the better you’ll get at it.
And finally, once you get a hang of things, you’ll surely reap the benefits in both terms of traffic and revenue.
This is a guest post by By Michael Conley. If you’ve read some of his work on 9to5alternatives.com, you already know that Michael is one of the finest security specialists around. When he’s not looking for new topics or writing new material, he’s probably in the nearest bar, shooting pool and having a drink with his friends.