5 Ways to Upgrade Your Keyword Research Skills

5 Ways to Upgrade Your Keyword Research Skills

If you want to conduct a successful SEO campaign, your starting point is to have some fantastic keyword research. You can get a good estimate of the traffic that you can attract to your site and the competitiveness of your target market by analyzing the best keyword phrases to use for optimal optimization of your site.

You might want to improve your onsite optimization considerably or perhaps you want to make sure that the content on your site gets the benefit of SEO. Whatever your need for improving your online research skills, here are five ways of improving these skills:

  1. Are your keyword phrases relevant to your business? First, check that the keyword phrases you choose reflect your business and are site-relevant. This assumes importance if you sell a service. You need to be downright specific to the service you sell rather than use generic terms. This will help you get good conversion rates and reduce your bounce rate.
  2. Check the value of your keywords: Examine the value of your keywords. Of course, the value of your keywords would depend on the objectives of your business and how you apply it in your daily business. So, if your aim is to increase traffic to your site, you should look at monthly search volumes to give you keywords that need targeting. However, if you only want to get in more buyers, you would need to focus on those keywords that give high conversion rates.
  3. Choose the market you want to work in: Yet another parameter to consider is the market in which you want to work. There are some searches that could be more wide-ranging than Google, so you need to be sure where you want to rank. In the same way, search terms vary from country to country because of cultural and language barriers. So, it helps to work with the right data and target a focused audience.
  4. Look for tools that can help with keyword phrases: Sure, you know which terms or aspects of your business you want to optimize your site for, but it also helps to search around for more. You can look up tools such as Google Keyword Planner for suggestions based on your ideas. It also helps to keep an eye on your competitors and see how they generate traffic. Such tips provide new ways of optimizing your site and perhaps outdo your competitors.
  5. Categorize your keywords: If you aim to attract both traffic and potential buyers, you should have content on your site that’s not just useful for online users but relevant too. It would help you to explore more keywords and process them thoroughly when working with a keyword analysis tool.

If you hook up with specialists, they will advise you to list all kinds of search queries that users could use to search for sites like yours. Perhaps, searches would be about location, products, services or anything else. Once you list these, you can break these groups further into sub-categories, depending on their keyword type i.e. are these keywords informational, transactional, commercial or navigational? Now, you can rate each group of keywords depending on its importance to your site.

Conclusion

Thorough and innovative use of keywords alone can get you the desired traffic and buyers to your site. So, it pays to invest hugely in this aspect of your business.

This is a guest post by Christopher Meloni. Christopher Meloni is a Marketing Manager at Kodematix. Apart from his profession, he also has a passion of blogging and he likes to explore new and innovative methods of marketing within his field. Connect with Christopher on Twitter.

How to Write Great Content and Start a Successful Marketing Strategy

Write Great Content and Start a Successful Marketing Strategy

Most people are intimidated by the idea of blogging because it summons this idea of technical jargon, programming, servers, DNS errors, SEO, and algorithms. Interestingly enough, if you ask anyone who has been a blogger for a while now, he/she will tell you that starting a blog is easy; it’s how you get traffic to your blog that’s the challenge. And traffic generation starts with content creation.

Write Great Content and Start a Successful Marketing Strategy

Developing and publishing great content for a marketing strategy isn’t just about having great blog post ideas. A successful content marketing strategy is the culmination of many small things done right on a consistent basis. This includes catchy headlines, quality research, a compelling story, a unique value-add, and ultimately some kind of x-factor that makes readers appreciate investing the time they spent reading your work.

How to Write Great Content and Start a Successful Marketing Strategy:

Here are some tips to keep in mind when building content for a blog.

Come Up With a Great Title

Great Title

A good title gets the reader to click, and that may be a skill that takes time and experience to develop. For example, experienced bloggers know to:

  • make an outrageous statement with a twist
  • provide statistics on how valuable the content is
  • make a promise (that will be delivered)
  • publish tutorials, guides, and resources

The easiest way to find great titles that work for your industry is to read your competitor’s blog and analyze their social shares.

Learn To Write Well

Write well

Once your readers have clicked on your title, you need to keep them on the page.

First, you need to hook them with an intro that will make them want to continue reading. Ask questions that will make them think. Offer statistics that they can relate to.

Second, build on your intro. Why did you ask those questions? How is the statistics relevant to your article? More importantly, if your title makes a promise, make sure you deliver on that promise by explaining how to achieve something.

Third, close with certainty. No one likes to be left hanging. Write a closing paragraph or statement that will give your readers a sense of closure – essentially summarizing what they should have learned from your content.

Provide a Unique Perspective

What’s a unique post? Being unique doesn’t mean you can’t cover a topic that has been written about by someone else. If that was the notion, bloggers wouldn’t have to compete for rankings.

Being unique means that you take an existing idea, theory, principle, or way of doing something and offer more value. For example, there are thousands of blog posts that discuss how to write great content, but none of them have ever explained the same concepts, in the same order, and in the same way as this one. This article is unique. Whether one article or another resonates with you, as the reader, depends on how well and succinctly I present the information!

If you need another reference, here’s how Google defines duplicate content.

Always Add Value

Yes, you can write about topics that have been written about before; but why should readers go to your blog instead of another in the same niche? This is where added value comes into the picture.

What is added value? It comes in various forms:

  • Ask your readers what they need/want – and provide a solution. You can do this via a poll widget or a straightforward post with a comments section.
  • Offer a step-by-step guide on specific topics. This is a form of providing a solution to your readers’ needs.
  • Challenge your readers by giving them ideas to implement after reading your post. This can be done in the closing.

Be Timely – Publish Content Regularly

Be timely

Covering recent news when it is trending has its pros and cons. The trick is to pick which trend to take advantage of.

Don’t join the fray “just because you can”. Choose a trending topic that is related to your niche and one where you can either be breaking the story or offer insightful thoughts. Just because something is trending doesn’t mean you have to stretch ideas to take advantage of it. That may even end up backfiring and dilute the focus of your blog.

Refer or Even Interview Experts

You want to build authority and credibility? Learn from the best. Read them. Refer to them in your writing. Sometimes, you’ll come across an article written by an authority source that explains your point of view better than you might be able to. Don’t hesitate to quote that source. It can only help your readers and it will designate you as an authority for bringing it to their attention. Just make sure to avoid plagiarism and always cite your sources clearly.

Build Relationships

One important aspect of blogging is building relationships. If you end up referencing another blogger, reach out to them and let them know. They will likely appreciate the nod and, therefore, share your post.

But how do you build relationships? For one, you must interact with other bloggers. This means that you explore the world outside your own blog. Read other blogs. Leave sensible comments that spark conversations.

Another tactic is to interact with your own readers. There’s a reason there’s a comments section in most blogs: for people to “talk”. If your post inspires your readers to leave comments, you owe it to them to reply and engage in conversation; you may just end up responding to an influencer who appreciates your work.

Guest Blogging at Large Publications

While there have been many calls that guest blogging is dead, it isn’t. The trick is to be picky, and here’s how to pick the best online media properties to work with:

  • Only request guest blogging opportunities on websites that are relevant to your niche.
  • When writing a guest post, provide your best content. Create content that you will be proud to show off to the world.
  • When looking at guest post proposals, be strict about quality and check links that may end up harming your blog. For example, don’t link back to your site a dozen times within a single post. Be generous and reference multiple quality resources.

Final Words

While the tips above may require you to spend more time developing content the right way, quality blogging always wins out in the long-run. Invest in your blog and yourself, especially if you plan on earning a part or full-time income from your endeavor. Like anything else in life, instant gratification is often short-lived and over-hyped. Build something you can be proud of.

Top 10 SEO Tricks to Rank Better in Google

Do you want to double your search traffic? If you know what your audience is looking for, you can surely meet their needs and get things done on time. You can rank your website in Google if you follow these tips and tricks.

Top 10 SEO Tricks to Rank Better in Google

Auditing:

If you audit, you will surely get to know why your site is not getting the required amount of traffic that it should get. Auditing in plain English means looking for and finding what’s wrong. Once you know what’s wrong or ‘not as optimised and efficient as it can be’ you can make smarter decisions to eliminate the reasons that are causing those problems. In a positive light, auditing means seeing ‘What’s working?’ so that you can do more of that. With the help of auditing, you will be able to get and also retain more and more of customers for your site. You can easily observe the performance of your site and also set and act to achieve the right goals for your site. And thus, you will be able to get more profit for your site.

Research data:

Google is just not an advertising company. There is more to it. They are more of a data company. This in itself is a big data company. If you do a little bit of research on the existing user data using tools like Google Keyword planner or SEMRush you will get to know what your users are looking for and this will help you in knowing what kind of content you should produce or how exactly you can tweak your content so that you can reach the right audience and rank for popular search keywords so that you get more and more traffic.

Creating optimised pages:

There are two types of page-optimisations you can do, both of which are equally important. On-page SEO and Conversion. On-page SEO means appropriating the content on the page to get ranked for targeted keywords and get you more and search traffic (explained in detail further in this article). Whereas conversion optimisation means optimising your web pages to turn more and more of your visitors to customers. If your page is well optimised in both ways, you will get more and more of search traffic and also increased sales.

Keyword is the key:

Keyword optimisation is the nitty-gritty of on-page SEO. In order to rank your pages for particular target keywords, it’s necessary that those keywords are used on the right places like page title, URL, meta tags, image alt-texts headings, and subheadings. However, it’s worth noting that keyword optimisation on its own does not work as that is considered as keyword stacking. What is more important is that your content supplies the information that ‘people who search using those keywords’ are looking for. Once you have relevant high-quality content that serves what people are looking for, all that’s left to do is ‘Keyword optimisation’. You can also think of ‘Keyword optimisation for pages’ as ‘Features labelling of products’. and ‘Search Engines’ as your guide who knows everything about all the features labels. The guide ‘Google’ will lead the person searching for a particular feature ‘Keyword’ to your store ‘Website’ if your product label has that particular feature listed only if the guide knows that your product is the best offering that particular feature.

Keyword Research

Internal linking:

This would be one of the best and also one of the safest ways with which you will get the backlinks for your site. Internal linking is really simple. Whenever you are writing a post and you think that something you had written in the past relates to this. Just give a link to the earlier content as a hyperlink in the most relevant keyword. With this, the reader will also be able to see the older and the related posts. This reduces the bounce rate, increases engagement and thus improves chances of conversion as well.

Internal Linking

Also check:

What about guest blogging:

It is still there and also will continue to be. Usage of guest post will be very good if you really want to highlight the best posts that you have published. If you have a guest post, it will increase your blog’s ranking and visibility. But that’s not all, guest posting is not just limited to getting or giving a backlink. It’s the best way to network with bloggers in your niche and build a relationship with them. If you write great content and try to network with good bloggers in your niche the backlinks will start flowing in automatically. Making your blog more prominent and highly authoritative.

Commenting on the blogs:

It is one of the most underused and most underestimated tricks of blogging. If you think you can really add some valuable insights into the discussion don’t hesitate to place a comment. Not only is it the best networking method to start a conversation but also to establish your authority to the readers of other’s blog. It was done earlier by bloggers to be able to interact with more audience, but now the purpose of commenting on the blog is to increase the visibility. Make sure that the comment is meaningful enough or else you will get yourself trolled. You can also use commenting as a way to get more and more traffic diverted to your site.

Social share:

This is one of the most underestimated ways. Though it is overused at the time of publishing the post, most people don’t reshare their content on social media. And by nature social media is ‘Recent on the top’, therefore, anything that is more that 5-7 or older has a rare chance of survival or visibility to the users. It is thus very important to reshare your content again and again so that people who have already seen it can simply ignore it, but a freshly interested audience will definitely click-through.

Also check:

Changing the format of the content:

The content that is a part of your blog should be made more and more purposeful and actionable. That can be done by changing it into a video or more so into a presentation that will make it more and more interactive and thus useful. It’s useless to have 2500 great words of wisdom arranged in a verse that needs the patience of a turtle to be of any use. Today people want believable insights and actionable steps to solve their problems. Therefore, be precise and present your information in the most interactive way.

Be regular:

It’s good if you have a good hand at content writing but consistency is the key. Because ultimately it’s the number of regular returning visitors to your blog that are defined as your reader-base/followers. And if you want people to return to your blog, again and again, you can’t just write once in a month and expect them to wait eagerly for yours. People will start to forget Apple if it does not launch for the next to years. To build a follower base, your last article/content must be in the memory of your readers so that they can relate your current article/content with the previous one.

This is a guest post by Sanjay Kumar Negi. Sanjay is an entrepreneur, blogger and writer from India, who loves to spend his time in writing, travelling, and enjoying the life.