Do you want to double your search traffic? If you know what your audience is looking for, you can surely meet their needs and get things done on time. You can rank your website in Google if you follow these tips and tricks.
Top 10 SEO Tricks to Rank Better in Google
If you audit, you will surely get to know why your site is not getting the required amount of traffic that it should get. Auditing in plain English means looking for and finding what’s wrong. Once you know what’s wrong or ‘not as optimised and efficient as it can be’ you can make smarter decisions to eliminate the reasons that are causing those problems. In a positive light, auditing means seeing ‘What’s working?’ so that you can do more of that. With the help of auditing, you will be able to get and also retain more and more of customers for your site. You can easily observe the performance of your site and also set and act to achieve the right goals for your site. And thus, you will be able to get more profit for your site.
Google is just not an advertising company. There is more to it. They are more of a data company. This in itself is a big data company. If you do a little bit of research on the existing user data using tools like Google Keyword planner or SEMRush you will get to know what your users are looking for and this will help you in knowing what kind of content you should produce or how exactly you can tweak your content so that you can reach the right audience and rank for popular search keywords so that you get more and more traffic.
Creating optimised pages:
There are two types of page-optimisations you can do, both of which are equally important. On-page SEO and Conversion. On-page SEO means appropriating the content on the page to get ranked for targeted keywords and get you more and search traffic (explained in detail further in this article). Whereas conversion optimisation means optimising your web pages to turn more and more of your visitors to customers. If your page is well optimised in both ways, you will get more and more of search traffic and also increased sales.
Keyword is the key:
Keyword optimisation is the nitty-gritty of on-page SEO. In order to rank your pages for particular target keywords, it’s necessary that those keywords are used on the right places like page title, URL, meta tags, image alt-texts headings, and subheadings. However, it’s worth noting that keyword optimisation on its own does not work as that is considered as keyword stacking. What is more important is that your content supplies the information that ‘people who search using those keywords’ are looking for. Once you have relevant high-quality content that serves what people are looking for, all that’s left to do is ‘Keyword optimisation’. You can also think of ‘Keyword optimisation for pages’ as ‘Features labelling of products’. and ‘Search Engines’ as your guide who knows everything about all the features labels. The guide ‘Google’ will lead the person searching for a particular feature ‘Keyword’ to your store ‘Website’ if your product label has that particular feature listed only if the guide knows that your product is the best offering that particular feature.
This would be one of the best and also one of the safest ways with which you will get the backlinks for your site. Internal linking is really simple. Whenever you are writing a post and you think that something you had written in the past relates to this. Just give a link to the earlier content as a hyperlink in the most relevant keyword. With this, the reader will also be able to see the older and the related posts. This reduces the bounce rate, increases engagement and thus improves chances of conversion as well.
- Wikipedia Strategy: Interlink Posts Using Related Keywords
- Create interactivity among your posts by proper interlinking
What about guest blogging:
It is still there and also will continue to be. Usage of guest post will be very good if you really want to highlight the best posts that you have published. If you have a guest post, it will increase your blog’s ranking and visibility. But that’s not all, guest posting is not just limited to getting or giving a backlink. It’s the best way to network with bloggers in your niche and build a relationship with them. If you write great content and try to network with good bloggers in your niche the backlinks will start flowing in automatically. Making your blog more prominent and highly authoritative.
Commenting on the blogs:
It is one of the most underused and most underestimated tricks of blogging. If you think you can really add some valuable insights into the discussion don’t hesitate to place a comment. Not only is it the best networking method to start a conversation but also to establish your authority to the readers of other’s blog. It was done earlier by bloggers to be able to interact with more audience, but now the purpose of commenting on the blog is to increase the visibility. Make sure that the comment is meaningful enough or else you will get yourself trolled. You can also use commenting as a way to get more and more traffic diverted to your site.
This is one of the most underestimated ways. Though it is overused at the time of publishing the post, most people don’t reshare their content on social media. And by nature social media is ‘Recent on the top’, therefore, anything that is more that 5-7 or older has a rare chance of survival or visibility to the users. It is thus very important to reshare your content again and again so that people who have already seen it can simply ignore it, but a freshly interested audience will definitely click-through.
Changing the format of the content:
The content that is a part of your blog should be made more and more purposeful and actionable. That can be done by changing it into a video or more so into a presentation that will make it more and more interactive and thus useful. It’s useless to have 2500 great words of wisdom arranged in a verse that needs the patience of a turtle to be of any use. Today people want believable insights and actionable steps to solve their problems. Therefore, be precise and present your information in the most interactive way.
It’s good if you have a good hand at content writing but consistency is the key. Because ultimately it’s the number of regular returning visitors to your blog that are defined as your reader-base/followers. And if you want people to return to your blog, again and again, you can’t just write once in a month and expect them to wait eagerly for yours. People will start to forget Apple if it does not launch for the next to years. To build a follower base, your last article/content must be in the memory of your readers so that they can relate your current article/content with the previous one.
This is a guest post by Sanjay Kumar Negi. Sanjay is an entrepreneur, blogger and writer from India, who loves to spend his time in writing, travelling, and enjoying the life.